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OEM vs ODM: which model is right for your brand?

OEM means you bring the design. You send a tech pack, sketch or reference sample and we manufacture it to your specification, under your brand. This suits brands with an in-house design team and a clear product.

ODM means we bring the design. You choose from our developed products or brief us on a category, and we design and develop the product for you to sell under your label. This suits retailers, gifting companies and new brands that want to move faster.

Most of our projects sit somewhere in between: a buyer starts from one of our designs and adapts it. We are comfortable working either way. The important thing is agreeing early who owns the design and how samples are approved.

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Share your design, quantity and requirements. Our team will review your project and reply with next steps.